Industry Experts

Tung Ching Yew Scaled, Design Authority

Tung Ching Yew

Founder & Managing Director of SODA
President of SIDS (Society of Interior Designers Singapore) 2022-2024

With more than 20 years of industrial experience in Design Consultancy and Project Management, Tung is a multi-disciplinary award-winning spatial designer and music artiste who has been recognized as one of the prominent figures in the creative industry. He embraces technology and automation in his design processes, and this is reinforced through his works as a designer, composer and educator in the Design and Arts industry.

In 2010, Tung established SODA® (Spirit Of Design Analogy Pte Ltd) and has never looked back since. Recently, Tung has won numerous design and creative awards from around the world such as, the 15th and 12th International Design Awards in Los Angeles, U.S., London International Creative Competition 2022, DNA Paris Design Awards 2022, LIV Hospitality Design Awards 2021 in Switzerland, and counting. In addition, he is also a winner at the Asia Design Prize 2019 which was acknowledged by world renowned designer, Mr Karim Rashid, for good creativity efforts. Locally, he has won the Singapore Good Design Mark and Singapore Interior Design Awards 2019 winning both Luminary Award and a Gold Award.

Tung aims to alter the design industry by defining projects he embarks on with a distinct personality of its own. SODA® has been appointed by many corporate entities as Design Consultant including Infineon Technologies, Tote Board (Singapore Totalisator Board), Japan Tobacco International (JTI), RHB Banking Group, Koufu Group and many others.

Prior to founding SODA® (Spirit Of Design Analogy Pte Ltd), Tung was already an established spatial designer who has completed projects both locally and overseas, such as the U.S., China, Myanmar, the Philippines, Thailand, Indonesia and Malaysia. He is a familiar name in the regional market having completed diverse projects. In the recent years, his works have been featured in numerous exhibitions and publications, such as, The Business Times, Lianhe Zaobao, Real Estate Magazines, Hangzhou Cultural & Creative Industry Expo, etc.

Recently, Tung is elected as President for Society of Interior Designers Singapore (SIDS), a non-profit organization that is committed to elevate the standards of Interior Design practice in Singapore. He is also the Chairman of Singapore Interior Design Awards 2020 and 2021 which has garnered international recognition under his leadership.

Tung is also an educator for more than 12 years with various design institutions and polytechnics, imparting valuable knowledge and experiences to the next generation of designers. He graduated with a Bachelor of Arts (First Class Honours) in Exhibition & Retail Design from University of Huddersfield, U.K in 2008. He was further conferred with Best Graduate Award and Best Studentship Award.